Use Cases

Marketing and Automation

Step up your library’s marketing efforts and increase user engagement with Patron Point or LibConnect

Whether your library is looking for a fully-featured marketing automation platform, or a powerful email marketing tool, we've got you covered. Both Patron Point and LibConnect make outreach programs and enagement efforts easy and effective. These Springshare tools are all about helping you increase user engagement with the library.
  Patron Point LibConnect
Drag and drop email builder with ready made templates check check
Email newsletters with subscriber management check check
Detailed Campaign Statistics with granular user activity check check
ILS integration for user segmentation check check
PatronSync advanced ILS integration check  
Dynamic Content inside Emails check  
Content-rich notices via email and SMS check  
Library card signups with automated welcome emails check  
Online identity verification service check  
Reading recommendation newsletters based on patron preference check  
Automated renewal and engagement email sequences check  

Boost Your Patron Engagement with Patron Point Automation

Welcome New Patrons

Set up a series of automated emails welcoming new patrons and inviting them to try out the full range of services your library offers.

Patron Notices - HTML and SMS

Turn your text-based ILS notices such as holds pick ups, overdue notices etc. into branded, cross promotional marketing tools promoting events, collections or new services.


Take the traditional library newsletter to a whole new level! Dynamic content gives patrons personalized versions of the newsletter based on their preferences, interests and activities.

New Title Recommendations

Subject based reading recommendations automatically recommend new titles added to your catalog to patrons.

Customer Surveys

Engage your community and ask them for their views and opinions. Their responses are saved with Patron Point so you can segment the audience based on their responses and re-engage them later.

Drive use of Digital Resources

Communicate with patrons based on level and dates of usage – to drive usage of your eBooks and eDatabases, getting the right message to the right audience at the right time.

Plan Email Campaigns and Newsletters

  • Visually striking pre-made email templates
  • Sign-up forms and email preferences management
  • Drag & drop email creation editor.
  • Aggregate and individual email campaign statistics

Customize Messaging With User Segmentation

  • Import patron data from ILS and other sources to identify audiences to send targeted marketing emails
  • Build profiles by type, assemble unique data for each type
  • Define granular metadata about your patrons, friends, volunteers, donors, or partners to gain a better understanding of your community
  • Evaluate the success of your marketing campaigns with robust analytics

Plan Email Campaigns and Create Email Newsletters

Attractive Email Templates

Capture your audience's attention with our beautifully designed pre-built templates or design and reuse your own!

Tasks and Projects Coordination

Keep your entire team organized and on-schedule with LibConnect’s project management tool. Break your projects down into actionable tasks and assign them to specific employees. Add due dates, notes, and supplemental material.

Relationship Management

Create profiles for patrons, community partners, donors, and more! Record interactions and communications such as phone calls, emails, and meetings to keep everyone on the same page.

LibApps Integration

Generate reports detailing email performance and user interactions. Identify patterns in communication and engagement to inform future marketing efforts.

Robust Statistics

Generate reports detailing email performance and user interactions - everything from open rates to click-throus. Identify patterns in communication and engagement to inform future marketing efforts.

Millions of Free Images

Make your marketing emails visually appealing and more impactful with LibConnect's integrations with numerous Creative Commons Zero licensed image libraries

Springshare offers libraries two options to elevate and improve communication with patrons - a full marketing automation platform in Patron Point or a great "starter system" in LibConnect. Whichever platform you choose to fit your library's needs and meet strategic goals, Springshare is with you to help ensure success of library's engagement and outreach efforts.

We'd love to share more info, examples of real-world usage, and organize a demo for you and your colleagues.