The marketing automation platform driving patron engagement in public libraries
Key Patron Point Features
- Email automation based on your users' behaviors and preferences
- Easy-to-use email campaign builder with built-in templates and A/B testing capabilities
- Web forms and surveys to gather data and feedback from patrons
- Patron Sync™ data management tool that connects Patron Point to your ILS and other data sources
- Dynamic distribution lists support user segmentation and automatic updates
- Verify™ identity verification for seamless online library card registration and card renewals
A Comprehensive Marketing Platform for Public Libraries
Create, test, and send emails using Patron Point’s drag and drop editor. Create a series of automated emails with our visual campaign builder.
Automate personalized messages to your audience through multiple channels with the same simple visual campaign workflow tool.
Start a conversation with your visitors by having them share their information via embeddable and shareables forms on your website.
Take the traditional library newsletter to a whole new level! Dynamic content gives patrons personalized versions of the newsletter based on their preferences, interests and activities.
Gather email statistics including clicks, opens, bounces, unsubscribes, and deliveries to help you optimize your email performance. View statistics dynamically even as campaigns are still running.
Patron Point integrates with data from your ILS and a wide range of other library data sources. Use this data to segment your user groups and improve targeted email communication.
Enable Seamless Patron Communication at Your Library
Patron Point's Proven Programs methodology uses community experience and best practices from similar industries to help libraries streamline patron communication and marketing efforts. The Proven Programs model consists of three components: onboarding, engagement, and renewal.
Onboard: Attract, Verify, Welcome
Easy Library Card Registration + Verification
A flexible and fully integrated online library card registration solution that harnesses all the power of the automation platform combined with out optional Verification solution.
Welcome New Users
A series of automated emails welcoming new patrons, giving them a great first impression of the library and inviting them to try out the full range of services your library offers.
Grow Cardholder Numbers
Grow your library membership with Patron Point. Communicate with non-members about library events and services, import email lists, and use Patron Point's extensive email marketing functionality to drive the increase in library cardholders.
Engage: Share, Survey, Recommend
Drive use of Digital Resources
Communicate with patrons based on their usage levels and preferences to drive usage of your eBooks, eDatabases, and other online content. Patron Point helps you get the right message to the right audience at the right time.
New Title Recommendations
Send targeted, subject based reading recommendations automatically. Recommend new titles added to your collections. Patron Point keeps your patrons coming back for more.
Use built-in forms and surveys builder to engage your community in an interactive way by sending customized surveys and collecting feedback forms.
Re-engage Inactive Members
Patron Point's unique "Engagement Score" calculates the level of engagement for patrons across variety of data sources. This makes it easy to target patrons who have not interacted with the library in a while, prompting them to re-engage.
Renew: Remind, Verify, Reinstate
Turn your text-based ILS notices such as library card expiration, holds pick ups, overdue notices etc. into branded, cross promotional marketing tools promoting events, collections or new services. Patron Point supports rich HTML and SMS notices to patrons.
Learn More with Our Marketing Masterclass for Public Libraries
As thought leaders in public library marketing, we have partnered with a library marketing expert Cordelia Anderson to develop this Masterclass. The series is based on practical examples of marketing in libraries and helps provide a greater understanding of how library marketing works, what are the best practices for library marketing and engagement, and how to you can immediately implement these proven methods at your library.
The Masterclass is delivered via 7 pre-recorded sessions via the Niche Academy learning management platform.
Learners can move at their own pace and pause, rewind and return to any of the sessions and is available.
Robust Analytics & Reporting
PatronPoint offers robust analytics and reporting helping you measure marketing programs performance and effectiveness. Automatically share reports with colleagues and uncover actionable insights. Easily export Patron Point data into BI tools like Microsoft Power BI or Tableau for additional data analysis and visualizations.
- Patron engagement score ranks patrons based on engagement
- Email campaigns insight helps optimize campaign performance
- Create customized charts & reports with customizable dashboards
Works Great in Consortium Settings
PatronPoint platform handles multiple groups or consortia scenarios. The entire consortium can license PatronPoint to get preferred pricing and benefits of scale, yet each member library would have their own branding and run their own campaigns targeted at their own community. Or, if only a portion of libraries in a consortium license Patron Point the system still enables relevant segmentation of patron data from a shared ILS but only for the specific libraries using Patron Point.
PatronSync for Unified Patron Profiles
We bring all your data together by connecting to your ILS and a wide range of third party services such as your eBook platforms, event calendars, and many others. This helps you segment your audience based on accurate usage data thus ensuring the messages and campaigns are highly targetted, personalized, and relevant.
- Real-time sync with ILS for seamless data exchange
- Include data from events and bookings, eBook platforms, etc.
- New data sources and integrations are being added constantly
Patron Point Verify - Automate Library Card Sign-up & Renewal
Patron Point Verify, our verification solution, delivers a smooth and effortless joining or renewal experience for public library patrons. Verify is a cost-effective, secure, real-time end-to-end solution that integrates with your ILS and provides flexible workflow with branded, customizable messaging.
- Flexible and customizable verification engine logic
- Fully branded web forms for signups & renewals
- Customized messaging workflow with welcome and reminder emails
- Provides a great patron experience for signups and renewals
- Helps increase library membership and engagement
- Integrates with your library's marketing and communication programs
Ready for the Next Steps?
Patron Point's marketing automation and engagement platform will do wonders for your library's marketing and engagement programs. We'd love to share more info, examples of real-world usage, and organize a demo for you and your colleagues.